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What You Get:

Module 1

The Fundamental Principles of Direct Response Copywriting

In this foundational module, you’ll discover:

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

Module 2

The Psychology Behind Persuasive Copywriting & Copy-Thinking

I promise you’ve never seen a more advanced masterclass in emotional response marketing before.
In this module, you’ll discover:

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

Module 3

The “No-Nonsense” 80/20 Marketing Research Process

Yes, yes – I know research isn’t the sexiest of topics out there…
But it’s an absolutely essential aspect of creating winning marketing campaigns.
So…
To make this important topic as painless and swift as possible, I scoured through thousands of pages of my notes…
Revisited scores of past projects I did with various clients…
And analyzed how the best of the best copywriters did their own research…
To come up with a totally UNIQUE blueprint for doing marketing research FAST, in a no-nonsense way.
That’s why, in this module, you’ll discover:

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

Module 4

The “Sacred Trinity”: Big Ideas, Headlines, Leads

This is where the “rubber meets the road”…
Because Module 4 is all about the highest-impact copywriting elements out there:
Big Ideas, Headlines, and Leads… PLUS, how they actually relate to each other.
So in this module, you’ll discover:

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

Module 5

The “Golden Thread” That Connects Your Big Idea With Your Offer

Once you know the secrets of the “Sacred Trinity”, it’s time to connect these elements with your Offer.
How?
Module 5 reveals everything.
Inside this game-changing masterclass, you’ll discover:

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

Module 6

How to Make Your Competition Irrelevant by Using a Unique Mechanism

Our next topic is about Unique Mechanisms…
Which are essential in today’s world of “high-market sophistication” audiences.
During this module, you’ll discover:

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Module 7

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

Next up, Storytelling on STEROIDS! (which I like to call “StorySelling”)
In this module, you’ll discover:

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

Module 8

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

Once you have your “Big Idea”, Headline, Lead, Golden Thread, Unique Mechanism, and Stories…
It’s time to finally create an offer they can’t refuse!
So in Module 8, you’ll discover:

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

Module 9

From “Master Structure” to Breakthrough Copy

In this strategic overview session, we’ll revisit the most important 80/20 principles of key topics like:

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

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Have you ever noticed how advertising seems to be everywhere? From billboards and TV commercials to sponsored posts on social media, it's hard to escape the constant barrage of marketing messages that bombard us every day. But have you ever stopped to consider how this hoarding of advertising impacts your own behavior as a consumer?

What is Hoarding Advertising?

Hoarding Advertising is a form of Outdoor Advertising that uses large, often billboards, to promote a product or service. This type of advertising is most commonly used in busy urban areas where there is a lot of foot traffic, such as on sidewalks or in subways. Hoarding ads are usually placed near the point of sale for the product or service being advertised, such as in store windows or at eye level on shelves. Hoarding Advertising can have a significant impact on consumer behavior. This type of advertising is designed to be highly visible and difficult to ignore, which can lead consumers to take notice of a product or service they may not have otherwise considered. Additionally, the size and placement of hoardings can make them difficult to miss, which can prompt spontaneous purchases.

How Does Hoarding Advertising Impact Consumer Behavior?

Hoarding Advertising is a form of Outdoor Advertising that involves the placement of large, often brightly-colored advertisements on buildings or other structures. These ads are usually placed in high-traffic areas, such as near transit stops or on busy streets, in order to reach a large number of people. While some people may view hoardings as eyesores, they can actually be quite effective in influencing consumer behavior. There are several benefits of Hoarding Advertising, including: 1. Increased brand awareness: Hoardings are difficult to miss, which means they can help increase brand awareness and name recognition. If potential customers are repeatedly exposed to your company’s hoardings, they’re more likely to remember your brand when they need the products or services you offer. 2. Greater reach: Hoardings can reach a wide audience, including people who may not be exposed to traditional forms of advertising such as television or print ads. 3. Cost-effective: Hoarding Advertising can be very cost-effective, especially when compared to other forms of Outdoor Advertising such as bus shelter ads or billboards. 4. Flexible: Hoardings can be placed in a variety of locations, which gives you flexibility in terms of where your ad will be seen by potential customers. 5. Targeted: Hoardings can be placed near specific target audiences, such as those who live or work near the hoarding location. This ensures that your ad reaches the people who are most likely to use your products or services.

Strategies for Effective Hoarding Advertising

There are a few key strategies that can be employed to create effective hoardings advertising.
First, it is important to create a strong visual impact. The ad should be highly visible and eye-catching, using bright colors and an attention-grabbing image. Second, the copy used in the ad should be direct and to the point. It should clearly state what the product or service is and what benefit the consumer will receive by using it. Finally, hoardings ads should be placed in strategic locations where they will reach the target audience. For example, if targeting consumers who are likely to be driving, then placing hoardings along major highways would be ideal.

Conclusion

Hoarding advertising has a significant impact on consumer behavior and the way businesses advertise their products. It creates an emotional connection between customers and brands, making it easier to form loyalty with them. This translates into long-term relationships between consumers and companies – as well as higher sales of products or services. The use of hoardings also helps businesses establish brand awareness in local markets, further increasing visibility for the company or product. Four Square Media Services is a leading Outdoor Advertising company in Delhi NCR. We provide the best quality Hoarding Advertising service at the most competitive rates. Our hoardings are made of high quality materials and are designed to withstand all weather conditions. We have a team of experienced professionals who will work with you to create the perfect hoarding for your business.
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Do you feel a pang of sadness when someone remarks, "OMG, what happened to you? You look so scary?" upon seeing your baggy eyes? We recognize that this can make you feel as though puffy eyes and dark circles are a universal problem that you cannot avoid.
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Beauties! Don’t worry. Whatever your eye woes are - under eye wrinkles, puffiness, dark circles, or crow’s feet, we’ve got you covered! But before heading there, let’s get some things out of the way.
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The very first question: Do you really need eye cream? Yes, you do. It's not uncommon to wonder whether you really need eye cream as part of your skincare routine. However, it's important to recognize that the skin around your eyes is delicate and requires special care. Using an under-eye cream is not an extra step, but rather a basic necessity to properly care for this area..
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If you're curious about the benefits of incorporating an under-eye cream into your skincare routine, keep reading.
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What Are The Benefits Of Using An Under Eye Cream?

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Using an under-eye cream can provide many benefits to the delicate skin around your eyes. Let's see how.
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Targets the Early Signs of Aging
The skin around your eyes needs extra care and attention, especially as it is prone to premature aging caused by dehydration and environmental stressors. By using an under eye cream on a regular basis, fine lines and wrinkles can be kept under control.
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Delivers Tailor- Made Hydration
Hydration is the "main hero" in any skincare routine, and the delicate area around the eyes is no exception. Under eye creams deliver tailor-made hydration to soothe and nourish this area.
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Prepares Your Skin for Makeup
Under eye creams can also prepare your skin for makeup. They help to lessen the appearance of dark circles and puffiness, as well as smooth the area where the crow’s feet are visible. By doing so, they help in applying concealer more evenly and prevent it from building up in expression lines over the course of the day.
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Soothes Tired Eyes
Many creams contain calming and nourishing ingredients and can be creamy and non-greasy with a subtle coolness in temperature.
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These were the very common benefits of using eye creams. Now, the question is how to choose the best eye cream suitable for your skin. Well, don't worry. We have got you covered on that front as well. So let’s move forward and shed some light on that.
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How Can You Choose The Best Eye Cream?

If you are worried about the visible signs of aging around your eyes, regardless of your age (whether you're in your 20s, 30s, or 40s), this is a signal that you should begin using an eye cream.
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But, the truth to be told is that all eye creams are not created equally, so you have to consider many factors while choosing the right eye cream. So, please let us help you with that and choose your cream wisely.
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Things To Keep In Mind While Choosing An Eye Cream

Does It Reduce Puffiness?

An eye cream with active natural ingredients like cucumber and orange extract can help reduce puffiness around the eyes. In addition, as they are natural ingredients, they have a soothing effect on the skin and do not irritate it, giving you a refreshed look.
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Will My Eyes Get Protection From UV Rays?
While choosing an eye cream, you can look for a formula that is infused with SPF. The presence of SPF in an eye cream prevents the formation of free radicals caused by UV exposure.
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Look For That Moisturizing Factor
Look for an eye cream that contains moisturizing agents such as coconut and rosemary oil that can give your skin an adequate amount of hydration and reduce the feeling of irritation caused by dryness.
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Timri’s eye cream is the best solution for that perfect morning moisturizer because of its lightweight solution and moisturizing blend that will smoothen the appearance of your skin.
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Go For Ingredients That Diminish The Look Of Aging
Another important point to keep in mind while buying an eye cream is the ingredients that tackle the visibility of aging. Eye creams infused with natural ingredients like cucumber, rosemary and orange extracts can work wonders in reducing the look of fine lines and improving skin elasticity.
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Will It Suit My Skin?
Eye creams can be formulated for dry, normal, sensitive or combination skin types. While purchasing an eye cream, look for the best suitable ingredients for your skin.
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Timri’s under-eye cream can be the best solution here as it is infused with natural ingredients suitable for all skin types.
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Go For Cruelty Free Products
To ensure that the products you use align with your values and beliefs, you can always check the ingredients listed on the product packaging. For those who prioritize cruelty-free and animal-friendly products, we are happy to share that Timri's under-eye cream meets these criteria.
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Look For The Ingredients
Our grandmothers have always believed in the power of kitchen ingredients, whether it comes to maintaining your health or skincare. These ingredients have always shown their magic. So, when choosing an eye cream, choose one that contains natural ingredients rather than chemicals, as the chemicals used in such creams can have harmful effects in the long run.
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These are some of the factors you should consider while deciding on an eye cream you want to use.
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We have always focused on the benefits and factors of under-eye cream. But, the correct application of the cream also plays a vital role in getting the desired results you want.
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How to Apply an Under Eye Cream?

To ensure that you maximize the benefits of your under-eye cream, it's important to apply it correctly. Follow these steps for optimal results:
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Use Your Ring Finger: As the skin around your eyes is delicate, it's best to apply the cream with your gentlest finger - your ring finger.
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Use a Pea-sized Amount: Since eye creams are often rich in moisture, you only need a small amount - about the size of a pea. This will help you make the most out of your product and save you money.
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Go From Inner to Outer Corner: Apply the cream in small dots, starting from the inner corner and working your way out. Be sure to cover the entire area.
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Pat Gently: Rather than rubbing hard, focus on gently patting the product into your skin. This will help avoid tugging and pulling on the delicate skin around your eyes.
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Wait a Few Minutes: Eye creams need some time to be absorbed by the skin. So, give it a few minutes before applying any additional products or going to bed.
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The Verdict

Always opt for an eye cream with the right stuff for your eye issues and the right price tag for your wallet. Before just jumping into buying the product, its always best to do your homework. We hope that with the help of this blog, we have been able to help you choose the perfect eye cream for your skin type.
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We sign off here as we have played our part, and now its your turn to buy an eye cream that your eye area will thank you for.
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under eye cream
WHAT TO LOOK FOR WHILE CHOOSING AN UNDER EYE CREAM?