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What You Get:

Module 1

The Fundamental Principles of Direct Response Copywriting

In this foundational module, you’ll discover:

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

Module 2

The Psychology Behind Persuasive Copywriting & Copy-Thinking

I promise you’ve never seen a more advanced masterclass in emotional response marketing before.
In this module, you’ll discover:

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

Module 3

The “No-Nonsense” 80/20 Marketing Research Process

Yes, yes – I know research isn’t the sexiest of topics out there…
But it’s an absolutely essential aspect of creating winning marketing campaigns.
So…
To make this important topic as painless and swift as possible, I scoured through thousands of pages of my notes…
Revisited scores of past projects I did with various clients…
And analyzed how the best of the best copywriters did their own research…
To come up with a totally UNIQUE blueprint for doing marketing research FAST, in a no-nonsense way.
That’s why, in this module, you’ll discover:

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

Module 4

The “Sacred Trinity”: Big Ideas, Headlines, Leads

This is where the “rubber meets the road”…
Because Module 4 is all about the highest-impact copywriting elements out there:
Big Ideas, Headlines, and Leads… PLUS, how they actually relate to each other.
So in this module, you’ll discover:

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

Module 5

The “Golden Thread” That Connects Your Big Idea With Your Offer

Once you know the secrets of the “Sacred Trinity”, it’s time to connect these elements with your Offer.
How?
Module 5 reveals everything.
Inside this game-changing masterclass, you’ll discover:

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

Module 6

How to Make Your Competition Irrelevant by Using a Unique Mechanism

Our next topic is about Unique Mechanisms…
Which are essential in today’s world of “high-market sophistication” audiences.
During this module, you’ll discover:

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Module 7

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

Next up, Storytelling on STEROIDS! (which I like to call “StorySelling”)
In this module, you’ll discover:

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

Module 8

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

Once you have your “Big Idea”, Headline, Lead, Golden Thread, Unique Mechanism, and Stories…
It’s time to finally create an offer they can’t refuse!
So in Module 8, you’ll discover:

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

Module 9

From “Master Structure” to Breakthrough Copy

In this strategic overview session, we’ll revisit the most important 80/20 principles of key topics like:

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

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Have you ever noticed how advertising seems to be everywhere? From billboards and TV commercials to sponsored posts on social media, it's hard to escape the constant barrage of marketing messages that bombard us every day. But have you ever stopped to consider how this hoarding of advertising impacts your own behavior as a consumer?

What is Hoarding Advertising?

Hoarding Advertising is a form of Outdoor Advertising that uses large, often billboards, to promote a product or service. This type of advertising is most commonly used in busy urban areas where there is a lot of foot traffic, such as on sidewalks or in subways. Hoarding ads are usually placed near the point of sale for the product or service being advertised, such as in store windows or at eye level on shelves. Hoarding Advertising can have a significant impact on consumer behavior. This type of advertising is designed to be highly visible and difficult to ignore, which can lead consumers to take notice of a product or service they may not have otherwise considered. Additionally, the size and placement of hoardings can make them difficult to miss, which can prompt spontaneous purchases.

How Does Hoarding Advertising Impact Consumer Behavior?

Hoarding Advertising is a form of Outdoor Advertising that involves the placement of large, often brightly-colored advertisements on buildings or other structures. These ads are usually placed in high-traffic areas, such as near transit stops or on busy streets, in order to reach a large number of people. While some people may view hoardings as eyesores, they can actually be quite effective in influencing consumer behavior. There are several benefits of Hoarding Advertising, including: 1. Increased brand awareness: Hoardings are difficult to miss, which means they can help increase brand awareness and name recognition. If potential customers are repeatedly exposed to your company’s hoardings, they’re more likely to remember your brand when they need the products or services you offer. 2. Greater reach: Hoardings can reach a wide audience, including people who may not be exposed to traditional forms of advertising such as television or print ads. 3. Cost-effective: Hoarding Advertising can be very cost-effective, especially when compared to other forms of Outdoor Advertising such as bus shelter ads or billboards. 4. Flexible: Hoardings can be placed in a variety of locations, which gives you flexibility in terms of where your ad will be seen by potential customers. 5. Targeted: Hoardings can be placed near specific target audiences, such as those who live or work near the hoarding location. This ensures that your ad reaches the people who are most likely to use your products or services.

Strategies for Effective Hoarding Advertising

There are a few key strategies that can be employed to create effective hoardings advertising.
First, it is important to create a strong visual impact. The ad should be highly visible and eye-catching, using bright colors and an attention-grabbing image. Second, the copy used in the ad should be direct and to the point. It should clearly state what the product or service is and what benefit the consumer will receive by using it. Finally, hoardings ads should be placed in strategic locations where they will reach the target audience. For example, if targeting consumers who are likely to be driving, then placing hoardings along major highways would be ideal.

Conclusion

Hoarding advertising has a significant impact on consumer behavior and the way businesses advertise their products. It creates an emotional connection between customers and brands, making it easier to form loyalty with them. This translates into long-term relationships between consumers and companies – as well as higher sales of products or services. The use of hoardings also helps businesses establish brand awareness in local markets, further increasing visibility for the company or product. Four Square Media Services is a leading Outdoor Advertising company in Delhi NCR. We provide the best quality Hoarding Advertising service at the most competitive rates. Our hoardings are made of high quality materials and are designed to withstand all weather conditions. We have a team of experienced professionals who will work with you to create the perfect hoarding for your business.
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Testing testing; check one two – DWT is live once again on Reddit!
Terrific, terrific stuff
​
THE CONTENTS

------------------------

• I - The Wisdom
• II - The Financials
• III - The DWT Statistic Collection
• IV - The Fundamentals
• V - The Main Event
• VI - The Reasonings
• VII - The Epilogue

I - THE WISDOM

------------------------

Welcome back hombres 🙌 - a lengthy wait for the days effort by fuck haha - apologies ✌️. As mused there last week - Dad's Schedule has filled with aplomb... and for sure - it feels good 👊. A wee whiley it's been sure - but Dad can thankfully report that pish is going terrifically and much hope is had for ongoing wonder. Terrific 😎. Maybes it's the experience with patience Dad possesses - Dad has maintained a positivity that shit'll be ok; life'll no let Dad down ultimately... too much terrific to be stifled or whatever shite. Catcalls from cunts to give up... you fucking give up you dullard cunt - Dad certainly doesnae want or need your shite opinions. Such deflective methodology spells out a desperation in a cunt that Dad finds as pathetic as anything; deflective in the nature that there's many many weaknesses in folk who press on with an agenda of cuntery - it's a headscratcher for sure. But here - without these kinds of bellends, the truly wondrous amongst us wouldnae be as obvious. the bigger problem, is that worldwide - the bellends are taking over. So it's with that in that Dad plows on, allowing the bellends to display their bellendery in full colour. Dad may no be making the kind of cash money deemed potential at earlier stages - but at least there's a unremovable sticker placed on the foreheads of several cunts. Now, readers of DWT can save themselves valuable time, by not engaging with those Dad hath exposed as fuckwits. A valuable lesson nestled in there sure: if the obvious goal isnae realised - search deeper for alternative nectarous nuggets and you shall find many 🤙.
***
All good stuff sure ^ - and without doubt, one of lifes funner pastimes, that being talking with likeminded hombres about the deficiencies of pricks. Just what causes Dad a smidge of disappointment, are those that talk a good game for a bitty, then spoil it all with musings about being a disgusting hateful arsehole in whatever way. Much like Dad experienced as a younger lad - you think maybes a bit of chemistry is going with a nice lassie... next thing you're watching on as a 'mate' decides to accept the offer of the lassies request for a smooch. That sense of feeling abandoned by your own receptors can really dent the confidence... decisiveness can be tainted beyond repair, if not handled humbly. Has Dad been guilty of removing oneself all too quickly? Maybes some would argue aye... but here - Dads content as is; complicating pish by introducing intermittent bouts of nastiness isnae summat that has any intrigue. Which is easy to say if there's a trampline underneath to cushion the blow. Thankfully - Dad has such a provision much the time, the now being a prime example. Took a whiley to iron out - but for sure, now it's here, it's with a touch of knowing... Dad Knows where and when he can assist with pish 👍. And that goes beyond just being great at picking pish up professionally; tyhe reaction of folks that now exist alongside Dad have been tearjerkingly honest about the value Dad has introduced both to the setup and their own lives - laughter they didnae realise they were still capable of producing has found a voice from deep within their soul. Same for Dad sure... forgot almost what it's like to be in an environment chock a fucking block with mirth and whimsy; always that dirty black stain of uncalled for pathetic nastiness infecting the good time. So aye - we've mused at length over several weeks and months about the value of comfort and a state of zen... Dad - tentatively given the length of time passed - has found it 🫶
***
Great that ^ - the discovery of joy... and right afore the sunnier climes arrive to facilitate basking in warmth. Dad expects the subject of emotion to be on the agenda oft going forth - such is the expectancy that things'll be supportive of such a framework. And yet still there's 'better' to come theoretically - the brevity with which Dad gushes about the experience being had, really sets up a premise whereby Dad could potentially be greeting on a daily basis. Overawed at the wonders being enjoyed, the offers being made... the opportunities created. No only all of this - potential there also, to become a cunt embroiled in music once more... and I tell yous - been a fair old fucking whiley since that was the fucking case. Didnae even have to lift a finger in effort either - the olive branches were extended and Dad took a hungry bite out the leaves. Easy fucking peasy... and the kind of action that fills Dad with that confidence that only such an offer can create. Onrushes of delight coarse through the veins at the very thought of what again may be possible. Artistry is a tough cunt to master, regardless of your preferred outlet. The world is peppered with those who possess the gift to just jump aboard the train and immediately understand what's required... even if sacrificial at times. Dad - for whatever reason - hasnae received the reassurance required to take a proper plunge steeped in dedication. Any hint of such action - egg has adorned the face. Thusly - the desire dwindles. Next thing - decades have gone by without any sign of recovery. That on its own, creates a deep appreciation for the value of chemistry and workability. Rest assured - Dad'll do all he fucking can to take advantage 👍. Fucking terrific 😎
​
II - THE FINANCIALS

------------------------

A fucking disaster last week sure... trifling odds for an institution more accustomed to prices way up there in the clouds, yet not a fucking penny gained back. Dads Eyes were wide by fuck - fury teasing to out itself with an energy uncontrollable by mortal man. Fortunately, Dad possesses a skillset that vacuums up the madness and redistributes it as gas (farts and belches). No to say there isnae ill-effects... too much more and we'll be getting prescribed medications - and Dad hasnae any more room in the pillbox - ah no. Reddit Running Total (RRT) currently sits at -£817.95. Ah no.
​
III - THE DWT STATISTIC COLLECTION

------------------------

Welcome to The DWT Statistic Collection 🙌

DWT Statistic #102
April Fools Day the day as we all know probably - and officially our first April Fools DWT. Historically, April has been a loss-maker… but encouragingly, an upward trajectory that will result in profit if the groove remains steady. Terrific.

See you next week, for yet another addition, to The DWT Statistic Collection 👍
​
IV - THE FUNDAMENTALS

------------------------

I'm not promoting it in the slightest to be put on; it's purely to be completely transparent about where the beans I'm spilling are being pushed towards – this is after all, a Life Experiment: Can a useless old arsehole prosper under strict weekly gambling conditions? Word of warning; prior to this – not really. The sticky clarifies - but just to reiterate - here's the format...DRS20 is Dads Recommended Spend: £20. This is a lot of money granted - and I would encourage absolute apprehension if this sort of money represents life altering for you personally if zero is returned. I’m lucky enough to be able to afford to lose £20 in a week; but confess that if I got no return for say, 20 weeks in a row - I would likely be without something I value (a streaming service or summat). I don’t take it lightly. Four bets are placed with this outlay: a £5 Treble (DWT) and three £5 Doubles. Generally if two come up, the bet is covered (up or down £2 or so). As of DWT100 - we here at DWT now splash out an additional 15 bangers on the Singles. Regardless - DRS20 remains. I would NEVER recommend spending yet more on this if you have been a regular DRS20 utiliser... if owt - spend less 👍. My gambling prowess is pretty much a joke; so whilst I advertise, I in no way qualify them as a given. I’m a prick with plenty bollocks to spout is all. This is how I frame it.
​
IV - THE MAIN EVENT

------------------------

So here it is - the one that takes the energy of April Fools Day and tranfers it into an entity that has become accustomed with jokes and ridiculousness:
​
It's DWT149
​
​
​

DWT REPRESENTATIVE	Opponent	Kick-Off Time	Odds
BRENTFORD 🟡🟢🔴🟢🟡	brighton & hove albion 🟢🟡🟢🟢🔴	15:00 GMT	17/4
NORWICH CITY 🟡🟡🔴🟢🟢	sheffield united 🟢🟢🔴🟢🔴	15:00 GMT	6/4
SHREWSBURY TOWN 🔴🟢🔴🟡🟢	charlton athletic 🟡🟢🟢🟡🔴	15:00 GMT	2/1

​
38.38/1 we get for this selection – terrific 😎
​
Over 10’s last week; over 38's this week - back to the choppier waters... and in a strange sort of way, the thrashing of water constant at ones porthole, offers that familiarity that was perhaps no quite as potent there last week. No to say the success has been apparent up in the higher climbs... but you know Dad: if theres a cunt to be made of summat, it's worth doing with fucking aplomb 🙌
​
DWT149 - The Doubles

DOUBLE	TEAM A	TEAM B	Odds
A	BRENTFORD	NORWICH CITY	13.12/1
B	BRENTFORD	SHREWSBURY TOWN	14.75/1
C	NORWICH CITY	SHREWSBURY TOWN	13/2

​
VI - THE REASONINGS

------------------------

BRENTFORD up first then - the miracle that is Ivan Toney, the initial component for inspiring Dad to go with a team who've 'overperformed' for much too long a period to even be called overperforming tbf. 1 defeat in 9 - that being to a resurgent Everton at Goodison - form that tells you they find magic much the time. No to say there isnae owt to be wary of with todays opponents brighton.... 1 defeat in fucking 11 by fuck - hoo mama. But yon speculation over De Zerbi and the Spurs job - or just in general that he'll be on his way to bigger pish soon enough; there's a slip-up awaiting probably. Great price regardless - this weeks Keystone: time to bring home some fucking bacon 🤘
***
NORWICH CITY the next set of heroes to be gusher over - a win today pretty much essential in terms of keeping the drive towards promotion going. Auto-places seemingly out of reach, given the gap - the mission one to reach the Play-Offs. No more solid a statement than beating the top cunts - and with a home crowd there to help, Dad sees a victory today that'll drive them on towards besting the likes of Blackburn, Millwall and Luton to the fourth spot - on paper the pinnacle of whats possible in the current circumstances. No win in three and only two goals scored... there'll hopefully7 have been an extra layer of determination in practice. Time to roll out the plan of intent 👍
***
SHREWSBURY TOWN complete the trio - themselves still hunting for the Play-Offs much akin to Norwich afore them... albeit with a chunk more to do afore that seems possible, A game in hand on many above sure - but even at that theres a couple victories required to close the upsettingly wide gap that's appeared. They dinnae lose often sure - the rec ent duo of defeats both away and both to teams above them in the league. A trip for them today alas... but only to Charlton, who havenae won at home in five fucking attempts. Complacency aplenty people - expect our lads to prosper like fuck 🙌
​
​
VII - THE EPILOGUE

------------------------

So there we have it – nostalgia, hope and determination all apparent in equal measure. This time we do it right; wind in the sails – and off across the ocean in search of new worlds. A powerful pirate ship hunting high and low for treasures. Raise the fucking flag - the Good Ship DWT is back and ready to provide for its crew. If you play; play safe. DRS20 as always people. Frustration at the amount won, is better than the heartache at the amount lost.
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